With their new pricing scheme that caps the maximum price of a course at $50, plus the standard 50% revenue share they take, Udemy is crippling their best teachers. No good instructors should continue teaching on the Udemy platform with this new policy change.
Here’s what I think:
I Left Udemy, and My Revenue Increased 300%
My first course was the ClickMinded SEO training course, which is now just one of our many courses (including ClickMinded email marketing training). You can check out all the ClickMinded digital marketing courses here. The course was originally on Udemy. When Udemy was just getting started, it made a lot of sense to use them. They had a reasonable revenue share, they took care of all the hosting and technical details around hosting, and there were not a ton of good alternative learning management system options. Over the last few years, however, Udemy has continued to roll out new policies that are extremely teacher-unfriendly. It has become less and less attractive to host with them, and this most recent price cap change will likely be the final nail in the coffin for most good teachers.
The moment I left Udemy was the moment my course became a legitimate business. In the first year of self-hosting, my revenue increased 300%.
While Udemy continues to make it harder and harder for teachers to succeed, the best ones are going to start migrating off the platform (most of them already have). Self-hosting your course is increasingly becoming a more attractive option. A $50 price cap, along with a 50% minimum revenue share, makes it almost impossible for teachers to be compensated fairly for their work.
In addition to that, all of the standard crappy things about Udemy apply:
- You don’t get your students email addresses
- You can’t take them out of the Udemy ecosystem
- Udemy will send your students promo codes to your competitors right after they sign up
- Udemy users have been conditioned to absurd and constant discounts (90%+ off) as the new normal
If that describes you, here’s why I think this would be beneficial to you:
Reason #1. CourseMinded gives you the exact blueprint we used to self-host the course (technical implementation) and attract customers (marketing and sales).
The complete curriculum covers:
- Validating Your Idea
- Creating Content and Content Mediums
- Static Slides and Audio Overlay
- Stock Photography & Video
- High Quality Video Courses
- Quizzes, Tests & Downloads
- Marketplace and LMS Reviews
- Udemy, Skillshare, Lynda
- Teachable, Sensei, Digital Access Pass, Gumroad
- Pricing, Hosting and Selling Courses
- Discounting & Subscriptions
- Multiple Products & Bundling
- WordPress and Website Hosting
- Start a New Course From Scratch Walkthrough
- ScreenFlow Walkthrough
- Internet Marketing and Course Promotion Tactics
Reason #2. It includes a months of Teachable for FREE
The course includes reviews of a number of different learning management systems. Over the last 3 years, my own course has been hosted on 6 different LMS platforms, and Teachable is by far the best. We’ve worked out a deal with these guys, so that all CourseMinded users will get a month of their Professional plan for FREE (new accounts only).
The course also includes a comprehensive, step-by-step walkthrough on exactly how to setup Teachable from scratch. From registering your domain name and getting your website hosted, all the way to the finer technical details around installing and optimizing Teachable. Even if you’ve never setup your own website before, with this blueprint you’ll be able to get your site and your course up in just a few hours.
Reason #3. Create Your Own Certifications
We ended up creating our own certifications, including the ClickMinded digital marketing certification, the ClickMinded social media marketing certification and the ClickMinded SEO certification. You can get ideas like this using something like Vetter to survey your employees for ideas on what they want.
If you’re interested in creating your own certifications for your users, you absolutely can!